ABOUT

A little about me

Hi, I’m Supriya, an interaction designer working from Bangalore, India currently. I love travelling and learning about new cultures, cities, people. I am big chatter box. You’ll never see me sitting in one place for more than an hour. I was born in Jaipur, brought up in Delhi, studied in Ahmedabad, worked in Pune and now in Bangalore.

I am passionate about design. I like clean, engaging and functional design. I have worked in print media, spaces, and virtual spaces (web). For the past one year, I’ve worked as a lead User Experience designer for weRead and responsible for overall user experience. WeRead is a social community for book-lovers and serves as lead generation platform for Lulu (and others publishers: Amazon). Lulu is a self-publishing company that owns weRead.com.  I worked with a team of some 15 intelligent engineers and product managers. It is a challenge to work for a product with such a varied user base but I guess a lot of credit goes to the team to make the task much simpler!

A few more acknowledgments: A special thank to my friends and family for their never ending support, to Vinay Mohanty for helping me put up my work online, to Subhasis Deb for all the help he has given me.

To know more about me feel free to drop in a line. You can also go through my Resume.

Contact

Mobile : +91-9620791347

Email : ajmera.supriya@gmail.com

Designer with over 5 years of experience across a variety of fields; ranging from interaction design, ethnography, information design to advertising, visualization and communication strategies.

I have been a part of multidisciplinary teams and worked closely with product management and engineering to take products from concept, through design to launch.

I believe in a balanced approach to make intelligent trade-offs that delight users, deliver business value and yet work well within development constraints.

Specialties:
:: Facilitate ideation and brainstorming session between stakeholders :: User Research, Interaction design and usability testing :: Experienced in working in an agile environment. :: Negotiation and consensus building :: Convey results to senior management (directors & above) in a clear and concise way. :: Teamwork (both as a leader and member)

EDUCATION

NATIONAL INSTITUTE OF DESIGN
Ahmedabad (2005- 2007)
Post Graduate Diploma in
Information and Digital Design

COLLEGE OF ART
Delhi University, (1999- 2003)
Bachelor of Fine Arts
Applied Arts
Specialization: Exhibition Design

EXPERIENCE

SENIOR USER EXPERIENCE DESIGNER Lulu.com
March 2009 – Present
WeRead is a social network for book-lovers. As the lead designer my responsibilities include:

  • Work with product management to align UE direction and product strategy. Help businesses prioritize features by using a weighted matrix that considers, user-value , development complexity and overall business strategy. Define new features and redesign UE to continually increase user engagement.
  • Manage UE standardization (interaction patterns and visual language) throughout the weRead ecosystem.
  • Use a service design approach to ensure that all touch points (facebook apps, iPhone apps and the web-product) complement each other. Prioritize usecases according to the medium to capture requirements suited to each environment.
  • Ideate concepts, create prototypes to demonstrate design, and conduct quick paper-testing with users and stakholders. Refine designs to create detailed design specification by working with engineering.
  • Form an in-depth understanding of user-needs in a book-based social network by conducting research that measures and elicits user-feedback. This is done using a combination of interviews, web analytics, paper-prototype testing.
  • Define personas that help aid design decisions. The personas include people who consume information and the content creators such as authors and publishing houses.

USER EXPERIENCE DESIGN CONSULTANT Qualcomm
Aug 2007 – Feb 2009

  • Worked on interaction and concept model for Qualcomm wireless devices and web products across sectors of healthcare, asset management and commercial transportation.
  • Conducted brainstorming sessions and interviews with stakeholders, clients and product managers to formulate design requirements.
  • Communicated design ideas to clients using mock-ups, visualizations, story-boards and short animations before final deliverables.
  • Created Personas, Scenarios, Information architecture and Task Flows.
  • Authored style guides, design specs. and collaborated with development to ensure integrity of User Interface. Also provided support in form of UI quick fixes.

INTERACTION DESIGNER Philips Design, India
Feb 2007 – July 2007

  • Conceptualized interaction pattern for Philips home entertainment systems. Designed and prototyped the interaction between remote control and LCD Television.
  • Conducted field research through cultural probes, staff interviews and observations with affluent middle-aged Indian women as primary target group.
  • Performed comparitive study of LCD TVs and remotes
  • Translated research findings into concept map, screen flows and navigation model.
  • Created test plan and conducted usability evaluation of the prototype.

HEAD: SPATIAL DESIGN STRATEGY and IMPLEMENTATION Aduex Display Service

Feb 2004 – June 2005
Aduex Display Service is a Delhi based environment design firm.

  • Handled clients such as JWT, Hero Honda, Maruti, Lakme, Apollo tyres.
  • Actively involved in presenting ideas, pitching for projects, planning, costing and execution.
  • Designed and delivered exhibits, conceptual image boards, directional signage, walk throughs and graphics.
  • Worked with engineers to understand technical constraints and led an onsite team of 60 fabricators.

VISUALIZER ENZ Comm, India
May 2003 – December 2003
Delhi based advertising and design consultancy which caters to retail and hospitality clients.

  • Handled activities of brand positioning, competitive analysis and strategic design solutions in collaboration with copywriters and clients’ corporate communications team.
  • Developed communication strategies for clients across web and print platforms.

TEACHING ASSISTANT | National Institute of Design
December 2006
Assisted visiting faculty Andreas Schneider, Institute of Information Design, Japan in design and development of a content management system (CMS) for the Ahmedabad Heritage Foundation.

RESEARCHER | Department of tourism, Austria
September 2006
Invited by IIID and the Austrian Transportation Department.
Presented detailed reports, insights and recommendations on tourist information systems in Vienna, Austria

FREELANCE DESIGNER | National Institute of Design
2006
Created information and promotional collateral for in-house events ‘Design Speak Seminar’ and ‘Foundation Stone ceremony’.