Direct Mailer
A direct mailer made for American Express Credit Card holders to invite them for a special screening of Ocean’s Eleven.
Exhibition Design: LG Home Appliances
This was a model made for an exhibition space 10mts x 10mts for LG home appliances. Care was taken to provide enough space for displaying a wide range of the LG products as well as space for the audience to try out the products and view demos. The theme was futuristic.
Window Display : Berger paints
The window display had moving panels of colours with different paint texture.
Tabletop Display : Cigar
A tabletop display made for Bolivar Cigars.
Advertising campaign : Philips EcoSmart
This is a series of advertisements for launching the range of ‘yellow’ lighting by Philips. For the branding ‘EcoSmart’ was a name used. The campaign centred around two main ideas :
1. Position CFLs as eco friendly and energy savers.
2. Positioning yellow CFL as substitute to bright daylight.
The campaign included complete branding, packaging, print ads, outdoor advertising, Point-of-purchase material.